Indie week returns for the just a card campaign

It is that time of year where you can make an artist do a happy dance! Yes, it is the Just a Card indie week. This is the week where we share the love for fellow artists and makers and support shopping local.

Indie week

So what exactly is this indie week? Each year the lovely people behind the Just a Card campaign arrange a special week to help share the love. It is the independent alternative to Black Friday. Where maker, artists and sellers come together to celebrate what they do.

Indie week at the just a card campaign

What exactly is just a card?

JUST A CARD is a grassroots campaign on a mission to encourage people to buy from artists, makers, independent shops and small businesses by emphasising that every sale, even just a card, is vital to their prosperity
and survival.

Now in its fourth year, JUST A CARD Indie Week encourages people to support, value and buy from independent businesses during the crucial Christmas retail period, which is more important than ever this challenging year.

An antidote to the fast-purchase culture of Black Friday, JUST A CARD Indie Week welcomes everyone to celebrate their own businesses as well
as those they value, to showcase their communities and to tell their own stories both on and offline. The week will include our ever-popular five-day Instagram challenge which last year featured across the BBC and beyond, and saw over 70,000 people celebrating their independent businesses and those they love.

Since 2015 JUST A CARD has been showing the value to both customers and independent businesses of shopping small. Every sale, however small, is the difference between a vibrant creative community or a boarded up business.

Did you know?

  • 17,000+ shops display our popular campaign window stickers
  • 85,000+ engage with our community via social media
  • The campaign is supported by high profile names including Sir Michael Palin, Felicity Jones, Nathalie Emmanuel, Twiggy, and Lauren Laverne

Find out more

Please follow and support @justacard – a campaign close to my heart which encourages people to value and buy from artists, makers, independent shops and small businesses.

just a card logo

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